Online betting operator 1xBet is strengthening its presence in football through a new agreement with Independiente del Valle of Ecuador. The partnership begins under the slogan “Un Club Diferente. Una Apuesta Distinta. Multiplica el juego” (“A Different Club. A Different Bet. Multiply the Game”). The contract between the two parties extends through 2028.

Independiente del Valle Achievements Before the 1xBet Partnership

The club played in Ecuador’s top football division (LigaPro Serie A) for the first time in the 2009/10 season.

Its first big success came about ten years ago. During its run to the Copa Libertadores final, the team defeated famous clubs River Plate and Boca Juniors. Because of these victories, Independiente del Valle earned the nickname “El Mata Gigantes,” which means “the Giant Killer.”

Since 2019, Independiente del Valle has won several important trophies. The club won Ecuador’s main league, LigaPro Serie A, twice in 2021 and 2025. It also won the Copa Ecuador in 2022 and the Supercopa Ecuador in 2023.

In international competitions, Independiente del Valle won the Copa Sudamericana in 2019 and again in 2022. The team also won the Recopa Sudamericana in 2023.

How the 1xBet Sponsorship Supports the Club?

As part of the partnership, 1xBet will have a visible role in the club’s daily operations and match-day experience. The brand’s logo will be displayed on match and training kits, on stadium LED screens, and across the club’s digital channels. The company also plans supporter-focused initiatives, including a dedicated fan space near the main stadium entrance and contests offering tickets and official merchandise as prizes.

“1xBet is a global brand with strong experience in sports partnerships. We are happy to begin working together and believe this support will help the club grow in Ecuador and around the world,” a club representative said.

Visit the 1xBet official page and Independiente del Valle’s official channels to stay up to date with the latest news.